Theory #2: The Problem of Taste

The Problem of Taste

From the "Problem of Taste" at the Pinocchio Theory blog:

When we are free only as consumers, the market replaces all other forms of contestation and valuation. Conflicts that might have been resolved at other times through violence and coercion, or consensus and negotiation, or voting, or other political processes, are now adjudicated entirely through cost-benefit analysis and the mechanism of prices. This also means that the only form of judgment is aesthetic judgment.